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Nike Lets You Pay With Sweat Instead of Money
The Mexico division of Nike launched a unique social commerce campaign called #makeitcount. See Facebook app they made for it. Anyone with Nike shoes equipped with the wireless sensor that tracks...
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Who Is The Most Social Ice Cream Brand – Ben and Jerry’s
Ben and Jerry’s, headquartered in Vermont, is the best among their competitors at integrating their social marketing into the fiber of their operations. It’s not a bolt on to the marketing department...
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Blog’s Opt-In Rate Jumps By 400%
AWeber Communications, an email marketing firm, wanted to increase subscribers to their blog by optimizing their landing page through A/B Testing. They focused on stronger headlines, social proof,...
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7 Successful Social Media Campaigns From KLM Airlines
One of the largest airlines in the world, KLM Royal Dutch Airlines, is also considered one of the best in converting “Likes” into paying customers. Part of their marketing success is their...
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The Gap Is Using Postagram To Build Loyalty
The Gap is giving its Facebook fans an easy way to convert any photo from their profile into a printable postcard ready to send to their friends and family during the 2012 Christmas season. They are...
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Lowe’s Sees Dramatic Increase in Followers
Pinterest is on the lips of every company with beautiful or creative products. When Lowe’s was faced with the desire to engage their one million Facebook fans on their Pinterest boards, they went to...
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Nike Stole The Olympics from Adidas
London’s Summer 2012 Olympics embraced social media more so than any other Games before it (even Vancouver’s Winter Olympics which was where the social media movement surrounding the Olympic Games...
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Filmmaker Uses Social Media to Compete with Multimillion Dollar Hollywood Films
The world stood still and watched with horror as 15 year old Pakistani education activist, Malaya Yousafzai, was rushed to a British hospital after an assassination attempt by the Taliban. What does...
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Digitally Competent Beverages Drive Sales
Heineken is winning the digital war for eyeballs, engaged consumers and sales, according to think tank L2. Social media is evolving, and in order to keep up, brands must work to stay one step ahead of...
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Ford Motor Company Handles Online Crisis with Aplomb
While this isn’t exactly the typical case study you’d find here (yet), it’s timely and holds a good lesson for anyone managing a brand online. Over this past weekend (March 23rd and 24th) a creative...
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Chipotle’s Twitter Stunt Blows Up With 4,000 Extra Followers, Garners Mixed...
Popular burrito chain Chipotle Mexican Grill baffled and amazed on Sunday, July 21st, pulling off what appeared to be a clever (or not-so-clever) marketing ploy by using an interesting approach via...
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